Audit Your Brand
It’s time for a simple activity, collect your company’s branded promotion items over the last two, five or even 10 years. No matter if its cups, mugs, pens, shirts, hats, gadgets or anything else you have had branded simply line everything up and think about what your promotional items say collectively about your brand.
Think about your stationery and promotional items individually and collectively…..
- Do they convey your company’s U.S.P. or benefits?
- Do they show your brand personality and values?
- How closely do they follow your company branding guidelines e.g. matching your colours and fonts?
- Are they targeted at your customer demographic?
- What were the initial reactions from the recipients?
- Do you still see these items in use, conveying your brand?
- What should you add to this? What can be improved on?
It is always important to be mindful of what your recipients found to be useful and how the look and feel of any promotional item aligns with your overall brand personality.
Have you ever wondered how a product would look like with your logo on it?
Active Print can show you, no cost, no obligation. This attention to detail provides you with the peace of mind that your next promotional item campaign will reflect the direction of your company and brand.
When working with Active Print you benefit from our up to date industry experience, professional design team and the wide selection of retail quality merchandise with branding opportunities. Active Print researches your company and your market demographics to develop targets custom products that suit your brand and image.
Contact us for help on your brand now
