There are numerous reasons to use promotional products and it essentially comes down to building the relationship between people and your brand. Whether it is customers, suppliers, employees or other business associates, branded merchandise and corporate gifts are a powerful tool to create a connection between their mind and your brand.
They are tactile and engage all the senses with your brand.
You can specifically target the audience you want to reach.
They are useful and stay around a very long time generating long term exposure and recall for your brand.
They create a good feeling –everyone loves receiving gifts and this feeling is tied to your brand.
Branded gifts ignite the law of Reciprocity subconsciously in your customers mind.
They are mobile and highly visible generating brand awareness widely
You can focus your marketing budget on the key decision makers in your industry to maximize your return on investment
Promotional Products and Branded Merchandise are an often misunderstood and miss used marketing tool, however when focused on your marketing goals and integrated with other marketing methods, can add firepower to your marketing.