Revved up merchandise drives sales

Objective

Rally Otago required new merchandise to sell to enthusiasts at their rally event and raise funds. Beanies were also required as gifts and uniform for volunteer co-ordinators.

Rally Otago had just updated their logo and wanted the new merchandise to tie in with the new brand. The detailed design needed to come out clearly on their embroidered monogram. The next rally date was fast approaching and all merchandise needed to be delivered in time.

 

Strategy and Execution

Active were up to speed quickly and responded with logo designs and embroidery swatches for Rally Otago to discuss and approve. Garment styles and options were provided and recommended.

After the designs were approved as spot on at the committee meeting, the order quickly went ahead with the full range of merchandise.

Jacky was organising the merchandise as a volunteer in her own time so quick responses and a smooth production process was important to her.

 

The Result

High quality merchandise that attracted attendees.

Increased merchandise sales.

Further promotion of their updated brand.

 

“We were very pleased with the results from Active Print and would happily recommend them.” Jacky Braid, Rally of Otago

Rally of Otago Jacket small Rally of Otago Polo small