National healthcare player, Cubro Rehabilitation had in previous years used generic themed calendars and wanted to upgrade to their own unique photos and design
Pricing had to be similar to last year however the quality needed to be much improved with their own designed stand and over glossed photos to increase use and impact with customers.
Strategy and Execution
Cubro chose to go with a useful desk calendar that would look exceptional on their customers desks.
Active Print presented the idea of using our proven offshore factories who have produced brilliant detail and print quality in the past. This meant the higher quality could be achieved for a similar price while Active’s local support took the pressure off Cubro’s very busy marketing department and at the same time guarantee product quality and timely delivery. Proofs and pre-production samples were supplied for Cubro’s approval
The calendars were delivered in time for Cubro representatives to present to their customers in early November so Cubro’s was the first calendar received and got placed in the prime spots.
The result was a sharp clean calendar that strengthened Cubro’s brand and the photos communicated their national reach. The calendars can be seen standing on clients desks almost 12 months later keeping Cubro’s brand and contact details within sight and top of mind.
“The response from our calendars was awesome, they look great! You have done a great job organising this.
Thank you very much. You have proven yourself with this order and it was problem free, the calendars were high quality and there were no issues with the artwork file. Very impressed!”
“Your professionalism and commitment to our calendar project was 120% and the final product was flawless. I appreciated your courtesy calls and follow up with every stage of the project. This was really the deciding factor for us.”
Rochelle O’Loan, Cubro, Tauranga