There are numerous reasons to use promotional products and it essentially comes down to building the relationship between people and your brand. Whether it is customers, suppliers, employees or other business associates, branded merchandise and corporate gifts are a powerful tool to create a connection between their mind and your brand.
Promotional products are proven to be one of the most effective media available to advertisers. They’re tangible, useful and highly targeted to the audience they reach, delivering the highest rate of recall and return on investment. Mobile, and inexpensive, promotional products are the only advertising medium capable of engaging all five senses
Facts you should know
Research has proven promotional products have staying power and are an effective advertising medium. A recent survey by the Promotional Products Association Industry showed:
- Promotional products have a high recall and increase brand awareness. 88% of people recall the company and brand on their promotional products.
- Promotional products have a positive impact on attitudes and behaviour. Their use has a strong correlation with customer acquisition and retention. 85% of people did business with an advertiser as the result of receiving an item. 59% have a more favourable impression of the advertiser after receiving a product.
- Promotional products are used in consumers’ daily life, increasing reach and brand awareness. 8 out of 10 people own between 1 to 10 promotional products. 53% use a promo item at least once a week. 1 out of 4 walk around with promo products on or with them. 81% keep products because they’re useful.
Other industry research links
Promotional Products Work! fact book supplied by PPAI trade organization in USA. It’s chock-full of statistics and survey results. Need data to show why promo items are so effective? Start here!
The Power Of Promotional Products Download a copy of this valuable Power Point presentation, which includes important industry facts, figures, research studies and more.
25 Insane (But True) Facts About Promotional Products by another trade organisation, SAGE with research sources listed